Legal
Cookie Policy
Last updated 10 June 2026
Cookies are small files a website stores on your device. We use a small number of them to make simplyestate.co.uk work, to understand how it is used and to measure our advertising. Analytics and advertising cookies are set by default; you can opt out at any time through our cookie banner, and we honour a stored opt-out everywhere — in your browser and in our own systems. This page works alongside our Privacy Policy, which explains how we handle the personal data behind these cookies.
The categories we use
- Essential— Needed for the site to work and to remember your cookie choice. These do not require consent and are always on.
- Analytics— Help us understand anonymous, aggregated usage so we can improve the site. Set only if you accept analytics.
- Advertising— Let us measure how our ads perform so we don't waste budget on irrelevant ads. Set only if you accept advertising.
Every cookie we set
| Cookie | Set by | Category | What it does | Lasts |
|---|---|---|---|---|
| dw_consent | Simply Estate | Essential | Remembers your cookie choices so we can honour them. Without it we could not respect your preferences. | 1 year |
| dw_vid | Simply Estate | Essential | A first-party visitor identifier used for security/anti-fraud and to connect your visit to the enquiry you submit. Not shared with third parties. | 1 year |
| _ga and _ga_* | Google Analytics | Analytics | Measures anonymous, aggregated usage so we can improve the site. Set by default; removed if you opt out of analytics. | Up to 2 years |
| _fbp, _fbc | Meta | Advertising | Measures how our advertising performs. Set by default; if you opt out of advertising, Google Consent Mode flips these signals to denied. | Up to 3 months |
We use Google Consent Mode: until you accept analytics or advertising, those signals are sent in a denied, cookieless state. We do not currently use TikTok or any other advertising cookies; if that changes we will update this list and ask for your consent first.
Your choices
When you first visit, the banner lets you Accept all, Reject all (equally easy), or Manage each category. Rejecting non-essential cookies does not stop you using the site. You can withdraw or change your consent at any time by clearing the dw_consent cookie in your browser — the banner will then reappear — or by managing cookies in your browser settings. You can also turn off third-party advertising cookies in your Google ad settings and Meta ad preferences.
More information
How we handle the personal data behind these cookies — including who we share it with and your rights — is in our Privacy Policy. Questions: privacy@simplyestate.co.uk.